Every year lots of good companies take over the market, but only some of them make that sudden leap that turns them into great ones. So, what is the secret of going from good to great? Jim Collins conducted an astonishing study on how regular companies managed to achieve worldwide success and maintain it for years to come in his classic Good to Great: Why Some Companies Make the Leap… And Others Don’t.
Know Your Vision
In order to develop great content you need the right people to help you create it; however, as an executive, you should not only have a clear vision of what you want to do, but also the ability to pass on your visions to others. Your content marketing strategy needs to be as detailed as possible.
Know Your Target Audience
Before even thinking about what you might do with your content marketing, you should know who you are marketing the product to. Get as specific as you can when identifying your target audience. Find out everything you can about them and you’ll see how much easier it will be to come up with relevant content.
Face the Facts
Sometimes we might think that our creation is super exciting and there is no room for improvement, but once we share it we don’t always get the expected response. Don’t let this get you down; make the most out of the feedback and improve.
Be consistent and disciplined with content marketing.
According to Jim Collins’ Flywheel concept if there is no force exerting on flywheel, it won’t move, but if it starts to move, it constantly starts accelerating, like a snowball rolling down a snow-covered mountain. The same goes for content marketing; the more you do, the bigger the results will be.
If you want to create a great content marketing strategy, it’s about time to get organized and follow these simple steps to achieve the kind of greatness you were planning on.