It is true that sometimes actions speak louder than words; nonetheless saying words that you think are obvious to everyone out loud, can actually make someone else’s day. Mother’s day is already behind us, but it is important to remember to cherish those close to us as often as possible. Usually, doing this can be as simple as saying “thank you”.
Procter & Gamble delivered a powerful commercial that showed what a supporter a mother can be for an Olympic athlete, starting from his very first steps to his first worldwide success. “Thank You, Mom” was produced by Wieden + Kennedy and ran during the 2014 Sochi Winter Olympics.
This is not the first example of an impressive ad from P&G, they delivered another heartwarming one earlier in 2012 here. They definitely deserve to be called “proud sponsors of moms”!